Sunday Times Magazine says Apple PR tried to block publication of profile on Steve Jobs

Bryan Appleyard in the Sunday Times Magazine has done a profile piece on Apple chief Steve Jobs today, highlighting the secrecy favoured by the company.
Appleyard writes: "The secrecy is all about preserving the magic of each new product. Apple hates personality stuff and press intrusion. “We want to discourage profiles,” an Apple PR tells me stiffly, apparently unaware she is waving a sackful of red rags at a herd of bulls. Another PR rings the editor of this magazine to try to halt publication of this piece."
In the article, Appleyard predicts that in a post-Jobs future Apple will seek a merger with Google.