Opinion leaders working in the media (defined as 'influentials') rate impartial news programmes as the most significant benefit of Public Service Broadcasting (53%), followed by safeguarding high quality UK-made programmes (41%), and ensuring diversity of content for audiences of all kinds (29%).
These are some of the findings of a poll by YouGovStone on behalf of Voice of the Listener & Viewer, which campaigns to safeguard the future of public service broadcasting, published today. For 25% of ‘influentials’ high quality national radio stations were the most important benefit of PSB·
Asked what categories of programmes on mainstream channels should be British-made, the ‘influentials’ select national, regional and local news (97%), serious current affairs (87%), documentaries (63%) and children’s programmes (also 63%)
The poll says ‘influentials’ value the role that TV plays in their lives but 52% say that the quality of TV has declined because of the proliferation of cheap, reality-TV formats; more competition for audience numbers in a multi-channel environment; decline in advertising revenues
It also reveals that ‘influentials’ would be ready to pay more (£159.84) than the present Licence Fee (£142.50) for all BBC services. However other research from YouGov suggests that the public at large would like to pay less than half (£63.22) the present Licence Fee.
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