Political blogger Guido Fawkes has made a wager that within a year no political columnist on The Times behind the paywall will have more readers that he has online.
Guido writes: "The wall is up at The Times even if payment isn’t required yet. It started on May 24 and traffic has more than halved in the month since. It will probably halve again and then some when the cash register opens… I’ll wager Danny Finkelstein, who is overseeing the Wapping paywall project, that within 12 months no Times political columnist will have more measurable readers online than Guido. Lunch at the restaurant of his choice…"
I'm with Guido on that, but to be fair, it's a bit of a no-lose 'bet' on his part. Since no Times political columnist came close to his matching his page views under the old free platform, so it's hardly likely that any will under the new paywall-protected one.
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