Invasion of the NI marketeers

I am having a quiet few days away from London by the Sussex seaside when a team of young marketing types from News International invade the hotel.
They are here for some training and blue-sky thinking, no doubt linked to the plans to introduce a pay wall at The Times and Sunday Times.
I overhear two marketeers mulling over the possibility of offering train travellers free access to The Times and Sunday Times online.
But one cautions: "If we start discounting too early, everyone will say we've failed."