Newspapers not dead: US execs fight back

A group of newspaper executives in the US have decided to fight back against the "doom and gloom" views on the future of the press and to stress its continuing importance to the public, to the marketplace and to democracy, Editor & Publisher reports.
The name of their campaign is the “Newspaper Project”which has its own website - http://www.newspaperproject.org/ – that will feature stories and commentary about the value of newspapers and how they can survive the tough economic times.
Today the group has launched a series of print and online ads telling how American newspapers and their web sites daily reach 100 million people, more than watched Sunday’s Super Bowl.
The group's Donna Barrett, president of the Southern Newspaper Publishers Association, said:“Newspapers are very much alive and growing when you consider the print and online audience together. And they talk to far more people than their radio, television and Internet competitors.
"Newspapers have earned the public’s trust because they employ professional journalists to verify news for truth, accuracy and context, and they are usually the first source of local news.”